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If possible, though, there's no substitute for an original description that you write for each page. The meta description is an HTML attribute used to describe what a page is about. These short paragraphs are a webmaster's opportunity to "advertise" content to searchers, and searchers' chance to decide whether the content is relevant and contains the information they're seeking from their search query. While using W3Schools, you agree to have read and accepted our, Responsive Web Design - The Viewport Tutorial, Specifies the character encoding for the HTML document, Specifies the value associated with the http-equiv or name attribute, Provides an HTTP header for the information/value of the content attribute. Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. This again can be used by various search engines while indexing your webpage for searching purpose. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. Meta descriptions also offer information about a specific webpage. Much like a title tag is similar to the title of a book, the meta description is similar to the brief synopsis that is often found within the back cover of a book. To prevent this from happening, your best bet is to remove all non-alphanumeric characters from meta descriptions. If a webmaster writes a meta description into the page's code, what they choose to write can actually detract from the relevance the engines make naturally, depending on the query. - it will be smaller on a mobile phone than on a computer screen. A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. You should include the following element in all your web pages: This gives the browser instructions on how Meta tag description can affect the position of the site in the output of list of search engines that take it into account (in particular, Google). The information in the tag doesn't change how the page looks; it won’t be seen by the website viewer, unless they are viewing your source code.There are two common types of meta tags — meta description tags and meta keywords tags. brief snippet you see underneath a site’s title in Google’s organic search results Meta descriptions, however, are not a direct ranking factor. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. Although conventional logic would hold that it's universally wiser to write a good meta description rather than let the engines scrape a given web page, this isn't always the case. So optimizing it is crucial for on-page SEO. Metadata is used by browsers (how to display content or reload page), Meta tags are specific snippets of text and image content that provide a summary for a webpage. It should be directly relevant to the page it describes, and unique from the descriptions for other pages. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and … Title tags and meta descriptions are displayed in the search results. Search engines use your description to determine the relevancy with cornerstone keywords. Precisely when this will happen is unpredictable, but it often occurs when Google doesn't think the existing meta description adequately answers a user's query and identifies a snippet from the target page that better matches a searcher's query. Setting the viewport to make your website look good on all devices: The viewport is the user's visible area of a web page. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. As the meta description is a meta tag, it is specified in the head section of an HTML document as follows: , , W3Schools is optimized for learning and training. Here are some of the best rules to follow to write meta descriptions that will get the job done. Each meta tag description explains a different element on the page and helps crawlers learn about the content. This tag doesn't influence ranking, but it's very important regardless. Without the meta description tag, social sharing sites may just use the first text they can find. An all-in-one SEO toolset to boost your search engine rankings. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries. The most important consumer of the invisible meta data and HTML code are the search engines (Google). Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. The tag defines metadata about an HTML document. Describe metadata within an HTML document: The tag defines metadata about an The initial-scale=1.0 part sets the initial zoom level when the page is first loaded by the browser. Meta tags are added to the HTML code of a document to help search engines understand additional information about a page. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. You don’t have a lot of space to work with for your meta descriptions, so you’ve got to make what you have count. Hầu hết các Platforms của phương tiện truyền thông xã hội chỉ sử dụng thẻ Meta Keywords khi Website đó xuất hiện trên trang của họ. Write a unique one for every page. The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Viết Meta Description Tag của bạn ở đây. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. Otherwise, you'll end up with SERP results that look like this: One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. Broaden your SEO knowledge with resources for all skill levels. See how complete and consistent your business’s location appears across the web. and are typically used to specify character set, page description, The tag also supports the Global Attributes in HTML. It's the ad copy that will determine if users click on your result. Search engines show it in search results mostly when the searched-for phrase is within the description. Like it sounds, the title tag is a piece of code that identifies the title of the web page. The reason is simple: When search engines pull together a meta description, they always display the keywords and surrounding phrases that the user has searched for. Meta descriptions are added content to help persuade and influence viewers to want to click and engage with your webpage. Meta Description Test What is it? Writing Powerful Meta Descriptions. There is a method to let web designers take control over the viewport The 10 most valuable pieces of content we can find for SEOs. For that reason, among others, it's important to put some effort into meta descriptions. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. Spot opportunity in target markets with local metrics and top SERP competitors. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible. Get the most out of Moz Pro with a free 30-minute walkthrough. Examples might be simplified to improve reading and learning. One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. In this guide, we’ll provide an overview of the following meta tags: Title tags. Meta description – The infamous meta description tag is used for one major purpose: to describe the page to searchers as they read through the SERPs. If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. Here’s how the code snippet looks: If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , Over the last few years, a page title tag (which is not a meta tag and actually called the Page Title Element) could be relied on to provide the ‘title’ of a search snippet in Google, and the meta description (if the keyword phrase was present) often provided the snippet description of the page, making it relatively easy to construct a message in Google listings. 2. Brand message/strap line. You can use tag to give a short description about the document. The meta description tag serves the function of advertising copy. It varies with the device They help tell both people and search engines what a specific web page is all about. Monitor your SEO performance and get insights to increase organic traffic. An important differentiator in a crowded marketplace. You can read more about the viewport in our Responsive Web Design - The Viewport Tutorial. 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