Platform Planner – Website Analytics [Printable Worksheet]

12 February

This is part of the Platform Planner series.  Check out the other posts!

Platform Planner Website Analytics

Analyzing the performance of your website is definitely a worthwhile task.  Knowing your numbers will help guide smart decision-making for your platform.

With all the metrics at your disposal via Google Analytics and other services, it can be overwhelming to decide which ones you should be focused on.  And once you start looking at the data, it can be easy to get sucked into the information vortex by spending too much time on web analytics rather than creating content.

To keep your data-tracking simple and to prevent “paralysis by analysis”, you need a straightforward template for website analytics each month.  You want to just focus on some basic data about your audience, your traffic sources, and your content.

This step of the Platform Planner series will help you track your website analytics.

  1. Print this worksheet: Website Analytics
  2. Cut out the blank margins and glue to pages 20 and 21 of your comp book.
  3. Write in all your information, using Google Analytics as your source.  Need to set up Google Analytics?  Consider using John Saddington’s 10 Step Visual Guide to Setting up and Installing Google Analytics.

In case you want to know what SEO Queries are: they are keywords that bring people to your site.  Any other questions?  If so, let me know in the comments.

Since our goal was to keep data-tracking simple, this worksheet is designed to be completed by hand, versus maintaining a spreadsheet on a computer.  Like I said in the Getting Started post:

Did you know that you may find a more meaningful connection to your content when you write by hand?  You will more likely remember something you’ve handwritten, versus something you’ve typed.  Physically forming letters with your fingers seems to make an “imprint” upon the brain.  Which is completely appropriate when planning, isn’t it?

This is part of the Platform Planner series.  Check out the other posts!


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