Platform Planner – Channel Analytics [Printable Worksheet]

13 February

This is part of the Platform Planner series.  Check out the other posts!

Platform Planner Channel Analytics

Analyzing the performance of your marketing channels is definitely a worthwhile task.  Knowing your numbers will help guide you in deciding where to spend your time connecting with your audience.

With all the metrics at your disposal via social networks and other services, it can be overwhelming to decide which ones you should be looking at.  And once you start looking at the numbers, it can be easy to get sucked into the data vortex by spending too much time tracking retweets/shares/favorites rather than creating content or having authentic conversations in these places.

To keep your data-tracking simple and to prevent “paralysis by analysis”, you need a straightforward template for channel analytics each month.  You want to just focus on some basic data about your owned media, earned media, and paid media.

  • Owned media are channels that you control.
  • Earned media are channels that others control.
  • Paid media are channels that you paid to be a part of.

This step of the Platform Planner series will help you track your channel analytics.

  1. Print this worksheet: Channel Analytics
  2. Cut out the blank margins and glue to pages 22 and 23 of your comp book.
  3. Write in the information you want to track, using a variety of services as your source, depending on what you use.  Many of these row labels are left blank on purpose: so you can track what’s important to you.  For example, Twitter – do you want to track followers, retweets, favorites, or mentions?  It’s up to you!

Since our goal was to keep data-tracking simple, this worksheet is designed to be completed by hand, versus maintaining a spreadsheet on the computer.  Like I said in the Getting Started post:

Did you know that you may find a more meaningful connection to your content when you write by hand?  You will more likely remember something you’ve handwritten, versus something you’ve typed.  Physically forming letters with your fingers seems to make an “imprint” upon the brain.  Which is completely appropriate when planning, isn’t it?

This is part of the Platform Planner series.  Check out the other posts!

 

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