Platform Planner – An Annual Editorial Calendar [Printable Worksheet]

06 February

This is part of the Platform Planner series.  Check out the other posts!

Platform Planner Annual Editorial Calendar

 
Having an annual editorial calendar is a great way to lessen the stress that creating content may bring.  The time you spend at the beginning of the year to make an editorial calendar is well-worth it; you can spend the rest of the year creating content, rather than stressing out trying to figure out what that content will be.

Also, having a snapshot of your content plan helps keep you accountable and productive.  Giving yourself a deadline pushes you to deliver.

It’s like keeping track of your family’s special events.  In January if you write down all the year’s birthdays, anniversaries, and reunions on your calendar, you don’t have to stress about missing any of these special days throughout the year since you wrote them all down already.  And since you prepared ahead of time, you can afford to spend some time to recognize those days in a special way as they occur.  Much better than worrying about missing that special day in the first place.

But making an annual editorial calendar for your platform can seem like a difficult process.  What should you focus on each month?

This step of the Platform Planner series will help you prepare your own Annual Editorial Calendar.

  1. Print this worksheet: Annual Editorial Calendar
  2. Cut out the blank margins and glue to pages 28 and 29 of your comp book.
  3. Fill in the blank with the current year, at the top of page 29.
  4. Write in your ideas holidays/events/themes, category, and post ideas for each month.  Consider holidays/events/themes that relate to your 140-Character Mission Statement, your Value Proposition in your One-Page Visual Business Plan, your Platform Categories, or even your Core Values from your Simple Strategic Plan & Roadmap.

As you finalize your Annual Editorial Calendar, consider making it publicly available on your platform.  It could lead to partnerships such as sponsors, advertisers, guest blogging opportunities, and more.

This is part of the Platform Planner series.  Check out the other posts!

 

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