Before you make your own QR code, read this post by Lee LeFever at Common Craft: QR Codes in Books – Do They Work? I love how he explains creating trackable URLs – super-important if you want to collect meaningful data on your QR Codes.
A Breakdown of All Your Website’s Traffic Sources (What Means What?) – very helpful when checking your site’s stats on Google Analytics. And someone FINALLY explained to me why under Organic Search, the top result says “Unknown keywords (SSL)”. It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. Urgh!
Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action – very interesting take on color-use on your website. The colors you use trigger different emotions in your readers. Take a look at the color wheel legend in this post to see what emotions you may be elliciting from your readers. I seem to have a blue vibe, so I land in the trust and loyalty section…sounds good to me!
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