Angela’s Apprisals – Business, No. 3
10
January
Angela’s Apprisals: my take on keeping you apprised of helpful posts and happenings in the business world.
- Doing what you love (but maybe you can’t get paid for it) – a great post by Seth Godin, especially applicable to DIY creative niche.
- Before you make your own QR code, read this post by Lee LeFever at Common Craft: QR Codes in Books – Do They Work? I love how he explains creating trackable URLs – super-important if you want to collect meaningful data on your QR Codes.
- How to Use Contests and Giveaways to Get User-Generated Content – content contests – brilliant! This post outlines a step-by-step plan to hold a content contest (which is “Google Food”), even including links to contest rules for Facebook, YouTube, and Twitter.
- 40 Cool Things to Do With Your Posts *After* You Hit Publish – tons of great ideas to get creative with your content.
- The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog – don’t miss this post! I’m now thinking of making pinnable graphics to some of my older blog posts…
- How to Create Top-Notch Visual Content in PowerPoint [Tutorial] – this post really made me feel better about myself, not being a graphics expert. Even I can do this!!! Except I’ll be using Apple Keynote, thankyouverymuch.
- Easy HTML Tricks for the Non-Technical Marketer – an awesome cheatsheet of HTML code to help me tweak my blog formatting on my own, without having to call on my software hubby 🙂
- A Breakdown of All Your Website’s Traffic Sources (What Means What?) – very helpful when checking your site’s stats on Google Analytics. And someone FINALLY explained to me why under Organic Search, the top result says “Unknown keywords (SSL)”. It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. Urgh!
- Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action – very interesting take on color-use on your website. The colors you use trigger different emotions in your readers. Take a look at the color wheel legend in this post to see what emotions you may be elliciting from your readers. I seem to have a blue vibe, so I land in the trust and loyalty section…sounds good to me!
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